Question 1

What is the purpose of the EdTech Marketplace Asia (EMA)?

Accepted Answer

EMA aims to increase awareness of technology-enabled solutions for the education sector and help EdTech Users make better decisions about suitable products for their specific context.

Educators, teachers, school leaders, students, parents and other users of education technology solutions in search of innovative, impactful and certified education technology products can get insights and detailed information about available solutions.

If EdTech Users are interested to get in touch with EdTech Providers, they can contact the company or just book a demo through EMA.

For EdTech Providers, EMA aims to support product awareness, marketing campaigns and outreach, market understanding through User insights and lead generation.

Question 2

What exactly is EMA offering to EdTech Providers?

Accepted Answer

EMA is a One-Stop-Portal for EdTech Users to understand your product and company. All important information can be displayed on your solution and company pages.

For EdTech Providers, EMA offers outreach to a wide range of potential EdTech users. Lead generation, User insights are other useful features available once you listed your EdTech Solution on EMA.

Question 3

How is EMA being promoted? How will EMA create sufficient traffic to the website?

Accepted Answer

Since EMA has only been launched on 1 Jan 2023, efforts for EMA promotion have only recently started.

Promoting EMA as the One-Stop-Marketplace for technology in Education in Asia will be a long and continuous effort, which must be taken in collaboration with many partners and through multiple outreach activities.
As a start, EMA will be actively promoted to the 1,500+ members of the Singapore Education Network (https://www.sgeducationnetwork.org/)and its social media and outreach channels.
Further, the “Teacher meets Tech” (https://www.sgeducationnetwork.org/teacher-meets-tech)initiative will actively utilize EMA for professional development and awareness purposes. This initiative is currently implemented in Singapore and Indonesia and will be expanded to other countries in 2024.

EMA has set up the “EMA Supporting Partners” network and organizations like AWS, GESS Asia, DIDACTA Asia, Transcend Network and many more are supporting EMA with outreach and promotion.
Also, EMA representatives are actively attending and promoting EMA to educators and other stakeholders in education through large conferences and exhibitions like BETT Asia, GESS Dubai, EDUtech Asia, THE Digital Universities, DIDACTA Asia, Education Korea etc.

EMA will work with a wide range of partners such as teacher networks, school and university associations, conferences and events, governments and NGOs to promote EMA.

Question 4

Who manages the EdTech Marketplace Asia (EMA)?

Accepted Answer

EMA is managed by the Singapore Education Network (https://www.sgeducationnetwork.org/)(SEN), an alliance of 1,500+ Education professionals & organizations in Singapore, Asia and beyond.

SEN is a
 • Community-builder for Education Professionals and
 • A One-Stop-Service provider for the Education Sector

As a community-builder in education, SEN strives to enhance accessibility, quality and impact of education through professional development, community events, mentorship, technology adoption and thought leadership.

​SEN is a community-builder within the education industry and members come from Higher Education institutions, schools, EdTech & e-learning companies, Think-tanks, Corporates, Government agencies, International organizations and more. While most members are from Singapore, about 50% come from the Asian region or beyond.

As a One-Stop-Service Provider, SEN offers services for institutions and organizations in a broad range of areas: a1 Marketing & Branding, 2) Events & Conferences, 4) Business Consultancy, 5) Professional Development 6) Study Trips for Students, 7) Learning Journeys for Educators

SEN Membership is FREE.

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